BBB4M – International Business Fundamentals – Grade 12
The world has become a global marketplace. Large volumes of goods, services, ideas, money, and technology are transported throughout the world, affecting the lives of millions of people in the process. Today, virtually every aspect of economic activity is influenced by international business. As students explore the world of business and the opportunities and challenges that itpresents, it is vital that they do so with an appreciation of the impact of the global marketplace and international trade. This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. Through opportunities to investigate current trends and developments in international business while paying particular attention to local, national, and international trade, economy, and business practice, students are able to explore multiple factors that influence success in international while also learning about globalization concepts which allows for them to develop a fundamental understanding of the global economy and of international business and related issues which allows them to develop an informed awarenessof those issues directly affecting their future careers
$450.00
*Course outline is subject to change
Overall Curriculum Expectations
By the end of this course, students will :
Business, Trade, and the Economy
- demonstrate an understanding of terminology, concepts, and basic business communication practices related to international business
- analyse the impact of international business activity on Canada’s economy
- demonstrate an understanding of how international business and economic activities increase the interdependence of nations
The Global Environment for Business
- analyse ways in which Canadian businesses have been affected by globalization
- demonstrate an understanding of the factors that influence a country’s ability to participate in international business
- assess the effects of current trends in global business activity and economic conditions
Factors Influencing Success in International Markets
- analyse the ways in which cultural factors influence international business methods and operations
- assess the ways in which political, economic, and geographic factors influence international business methods and operations
- identify and describe common mistakes made by businesses in international markets
- evaluate the factors currently affecting the international competitiveness of Canadian businesses
Marketing Challenges and Approaches, and Distribution
- assess the challenges facing a business that wants to market a product internationally
- compare the approaches taken by various companies to market their products internationally
- demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets
Working in International Markets
- analyse the ways in which ethical considerations affect international business decisions
- assess the working environment in international markets
- demonstrate an understanding of the process for crossing international borders as it relates to international business
Outline of Course Content
Business, Trade and the Economy
The Global Environment for Business
Factors Influencing Success in International Markets
Marketing Challenges and Approaches and Distribution
Working in International Markets
assignment, & examination